Challenges

BuyWise is the internal procurement portal for NYC Agency staff. The site contained voluminous resources that were difficult to navigate. Redundant content, text-heavy pages, and unclear pathways made it challenging for users to find information.

Approach

Redesign the site around how procurement professionals search for and use information by combining research to understand user needs and identify pain points; analyze content to simplify the site map, navigation, and resources; create wireframes, user flows, visual design system, and prototypes to ensure users’ goals are easily achievable; and ensure accessibility compliance before project handoff.

Solution

• Make the homepage the center of information and wayfinding with one-click navigation to the most often-used content.

• Establish visual hierarchy, content placement, naming, and design: reorganize information, update semantics, and streamline navigation.

• New search bar: use predictive search intelligence to facilitate relevant answers.

• Reduce the amount of text, and incorporate accordions, bullets, step-by-step visuals with screenshots so users can quickly and easily complete tasks.

Impact

The new intuitive design made complex procurement information easy to find and understand, and improved the user experience by helping users navigate resources and complete tasks more efficiently.