Global Citizen

360° global campaigns that spanned social media, mobile app, websites, OOH, print, social, video, websites & VIP event activation at Global Citizen concert events at Central Park in New York City, Hamburg & Toronto. The first year told the story of a village in Kenya called Nyumbani Village, a sustainable HIV/AIDS community. Nyumbani, which means home in Swahili, is a magical place that is the home to 1,000 children impacted by HIV/AIDS. The following year’s focus is what HIV looks like today, as well as J&J’s progress for an HIV vaccine. I designed the UX/UI for a mobile app that encouraged user-generated video uploads to share personal experiences, and raise awareness about HIV facts.