360° global campaigns that spanned social media, mobile app, websites, OOH, print, social, video, websites & VIP event activation at Global Citizen concert events at Central Park in New York City, Hamburg & Toronto. The first year told the story of a village in Kenya called Nyumbani Village, a sustainable HIV/AIDS community. Nyumbani, which means home in Swahili, is a magical place that is the home to 1,000 children impacted by HIV/AIDS. The following year’s focus is what HIV looks like today, as well as J&J’s progress for an HIV vaccine. I designed the UX/UI for a mobile app that encouraged user-generated video uploads to share personal experiences, and raise awareness about HIV facts.
The “Believe In Nursing” Campaign aims to enable & elevate the impact of nurse-led innovation in transforming human health. Content included website, emails, a printed cube, videos, & social for a leave behind at hospitals.
From Hamburg & Toronto to NYC Central Park, integration of digital ads, films, website, print, TV, OOH, and social media tells stories about J&J scientist leading the way to help fight global pandemics.